Vyaaj for lenders

Reach borrowers who are ready to commit.

List your loan products on Vyaaj and meet borrowers who have already compared the market and chosen the offer that fits. Performance-priced, plug-and-play, and built to be fair to every lender.

Become a partner How partnership works
Pre-qualified borrowers
Soft-checked and matched to your criteria before they reach you.
Performance pricing
Pay a referral fee on successful disbursal — not for clicks or leads.
API or partner portal
Integrate in the way that suits your stack — connect or upload.
Fair, bias-free ranking
Offers are ranked on borrower fit, never on who pays more.
Why partner with Vyaaj

Qualified demand, lower acquisition cost

Vyaaj sits between you and the borrower as an honest broker — sending you customers who are informed, eligible and ready, while keeping you in full control of credit decisions.

Intent-rich borrowers

Customers reach you after actively comparing offers and choosing yours — higher conversion, fewer tyre-kickers.

Lower cost of acquisition

You pay on outcome, not impressions. Marketing spend converts into disbursed loans, not wasted clicks.

Cleaner funnel

Soft-check pre-qualification filters out unlikely approvals upfront, so your team spends time on real opportunities.

Structured applications

Borrower details arrive complete and standardised, reducing back-and-forth and drop-offs at your end.

Transparent & compliant

Clear disclosures, soft enquiries and RBI-aligned practices protect your brand and the borrower alike.

Your brand, your terms

You set the rates, define eligibility and approve every loan. Vyaaj never lends — we only connect.

How partnership works

Live in four steps

From onboarding to your first matched borrower, the path is short and the integration light.

1

Connect & list

Onboard via API or our partner portal and publish your loan products, rates and eligibility rules.

2

We match borrowers

Eligible, soft-checked borrowers see your offer ranked purely on fit, alongside the rest of the market.

3

You approve & disburse

The borrower applies; you run your own checks, make the credit decision and disburse the loan.

4

Settle the referral fee

A pre-agreed referral fee applies only on successful disbursal — reconciled transparently each cycle.

Who we work with

Built for every kind of lender

If you lend to retail or business borrowers in India and you're RBI-regulated, there's a place for you on Vyaaj.

Banks NBFCs Housing Finance Companies Small Finance Banks Fintech lenders Co-lending partners
Partner questions

The details lenders ask about

How does pricing work?
Vyaaj is performance-priced. You pay a pre-agreed referral fee only when a loan is successfully disbursed — there's no charge for impressions, clicks or unconverted leads. Exact commercials are agreed during onboarding.
How do you keep ranking fair across lenders?
Offers are ranked on what matters to the borrower — rate, eligibility fit and total cost — not on how much a lender pays. Because partners are charged on a similar basis, no one can buy their way to the top. It's the core of how we stay honest.
What integration is required?
You can integrate via REST API for real-time rate and eligibility checks, or start lighter with our partner portal and structured file uploads. We'll work with your tech team to fit your existing stack.
Who makes the final credit decision?
You do, always. Vyaaj matches and refers borrowers; underwriting, approval, pricing and disbursal remain entirely with you and follow your own policies and RBI obligations.
How is borrower data handled?
Borrower information is shared with a lender only when the borrower chooses to proceed with that lender, with their consent, and is handled in line with applicable data-protection law. We don't broadcast a borrower's details to every partner.

Let's get your offers in front of the right borrowers

Tell us about your loan products and we'll walk you through onboarding, integration and commercials.

Talk to our partnerships team How Vyaaj makes money